Mobile | Conversation Management

[Infographic] Growth of mobile marketing

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by Carl Vanormelingen on March 24, 2011in the categories Mobile2 Comments

Via Microsoft Tag
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In-depth mobile web report

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by Carl Vanormelingen on March 23, 2011in the categories MobileNo Comments

Mobile & Attitudes – a Mobile Web User Typology from MRM Worldwide Deutschland on Vimeo.

Nowadays worldwide mobile web usage is growing rapidly. This short video explains who is spending time on the mobile internet and how different user groups are using the mobile online services. For the representative quantitative online survey, 1,717 Internet users between the ages of 16 and 70 years old from Germany and the UK were interviewed in late 2010.

People who are interested to read the full report need to register for an account. If you’re just interested in the 4 page management summary you can simply pay with a (re)tweet.
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Preparing for the Big mobile revolution

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by Carl Vanormelingen on March 7, 2011in the categories MobileNo Comments

A week ago more than 750 digital leaders gathered in Florida (America) for the annual IAB leadership meeting where they discussed the most significant topics of the current interactive advertising industry. In Eric Schmidt’s keynote speech, he delivered a message concerning the advertising power of mobile. Eric made heavy use of statistics gained from the recent Super Bowl and how the extremely expensive advertisements affected mobile search displaying a powerful impact.
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MTV brand identity: pushing it to the next level

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by Emiel van Wegen on March 3, 2011in the categories Activation, Branding, Conversations, Mobile, Social WebNo Comments

End of February 2011, MTV US launched the US remake of a UK TV series “Skins”. The network began the first 10-episode season on the wings of heavy TV promotion, resulting in high anticipation by its young target audience.
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CM TV #2: Jo Caudron (@jcaudron) on the importance of mobile

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by Dado Van Peteghem on February 21, 2011in the categories Mobile, Social Web1 Comment

We interviewed Jo Caudron on the importance of mobile right after his speech on the Baqmar seminar on mobile marketing and research in Antwerp last Thursday. This is what we’ve learned:

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