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break In the news
Waarom ook niet? (Gunther Janssens (BE) - 22/04/2012)
Steven Van Belleghem over conversaties (Managementboek (NL) - 19/04/2012)
- "The Conversation Manager is a must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick."
— Henk Eising, International Market Research Manager of Heineken - "The Conversation Manager gives exciting insights into the new world of advertising in the era of digitally empowered consumers."
— Thomas Duhr, Vice-Chairman of IAB Europe - "The Conversation Manager astutely portays an emerging and transformative marketing role. Drawing on a body of solid research and cases form the US and abroad."
— Stephen D. (Stev) Rappaport, ARF Knowledge Solutions Director - "Steven Van Belleghem spells out clearly the new rules of engagement for marketers and a road map for success. The Conversation Manager will change the way you do business"
— Ed Keller, CEO of the Keller Fay Group and former President of the Word of Mouth Marketing Association - "Steven's book provides a wake-up call and plently of hands-on advice to all marketers to adapt to the new reality of the new consumer."
— Wouter Coox, Senior Manager Direct-to-Consumer and Interactive Marketing of Procter & Gamble