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break In the news
De Conversation Manager observeert, faciliteert en participeert (De wereld van ikki (NL) - 08/02/2012)
Beste Conversation Manager: U heeft twee carrièremogelijkheden (SEOPage (NL) - 06/02/2012)
- "The Conversation Manager astutely portays an emerging and transformative marketing role. Drawing on a body of solid research and cases form the US and abroad."
— Stephen D. (Stev) Rappaport, ARF Knowledge Solutions Director - "Steven's book provides a wake-up call and plently of hands-on advice to all marketers to adapt to the new reality of the new consumer."
— Wouter Coox, Senior Manager Direct-to-Consumer and Interactive Marketing of Procter & Gamble - "Steven Van Belleghem spells out clearly the new rules of engagement for marketers and a road map for success. The Conversation Manager will change the way you do business"
— Ed Keller, CEO of the Keller Fay Group and former President of the Word of Mouth Marketing Association - "The Conversation Manager is a must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick."
— Henk Eising, International Market Research Manager of Heineken - "This is a real handle for structural change in the way we communicate with our customers"
— Adriaan Den Heijer, VP Marketing & Brand of KLM Royal Dutch Airlines