Steven Van Belleghem

Latest posts of Steven Van Belleghem

• Introducing: From Co-creation to Collaboration [Video]

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  by Steven Van Belleghem on May 9, 2012in the categories ConversationsNo Comments

  In this video I am introducing a new research paper I’ve conducted together with Tom De Ruyck, head of Research Communities at InSites Consulting. The paper, “From co-creation to collaboration” is about giving consumers a voice in your company in a strucutural way. For the research, Tom and I have interviewed 15 CEO’s and decision makers at companies operating on a global level.

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• The Story of The Conversation Company

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  by Steven Van Belleghem on May 3, 2012in the categories Conversations, Social Web1 Comment

  In the last two months, we’ve published several blogposts introducing my new book The Conversation Company. For the Belgian and Dutch booklaunch that we organized in March, I’ve assembled a paper for marketingblog Frankwatching in Dutch, and we’ve now “translated” that paper for you in English to download, print and or read. We’ve done that in our warming up for the booklaunch in the UK (check out this blogpost about our Uk office and the launch), that is due on May 22. Find the paper below on SlideShare, registrations for the UK booklaunch are still open!

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• 6 things I would do tomorrow if I was a CEO

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  by Steven Van Belleghem on April 18, 2012in the categories ConversationsNo Comments

  These are extremely captivating and challenging times for most companies. Everyone faces the same challenge: doing more with fewer resources. Furthermore most CEO’s I meet want to manage their company in a positive and conversation-worthy way. Well, they want to, but they are often faced with the difficulty to get the momentum going and to align all collaborators.

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• Become a Conversation Company by executing 10 strategic projects

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  by Steven Van Belleghem on April 13, 2012in the categories ConversationsNo Comments

  The journey of becoming a Conversation Company is a journey that begins today, but never ends. As mentioned in the first post about the new book: the Conversation Company is a metaphor for the most consumer centric company possible, leveraging the power of people in a positive way and grasping all the opportunities new media has to offer.

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• The Conversation Company: Managing The 4 C’s

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  by Steven Van Belleghem on March 28, 2012in the categories Conversations, Social Web1 Comment

  Today, I discuss the 4 C’s that you can use to manage your Conversation Company. These pillars work perfectly in a culture as described a few weeks ago. It they allow you to fully use the power of the people and the opportunities social media have to offer. Here are the the four pillars:

  • Customer Experience: people love to talk about your service and your products. It is the key driver of consumer conversations.
  • Conversation: the story of my previous book, The Conversation Manager. It is the goal to converse and not communicate. Listen, ask questions, facilitate the conversations and actively take part in them.
  • Content: give people stuff to talk about, but do it in an authentic, positive and relevant way.
  • Collaboration: involve customers in everything your company does. Let them be part of your boardroom and let them be involved in your decision making processes.

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