Every company dreams of having a small legion of employee-ambassadors. After all, employees can and do have a huge effect. The company’s reputation gets a positive push. It suddenly becomes easier to find employees. Customers themselves share their feedback about the company more readily. Having active ambassadors amongst your employees is a big advantage in these digital times.
Each company dreams of this, but just about every company is afraid of it as well. The doom scenarios are never far away in this type of discussion.
A great deal is required in order to successfully activate an employee: you have to train people, set clear objectives and a lot more. In this article, I would like to address one aspect of this discussion, namely the different types of content.Read more »