View all guest bloggers

Nawaz Kazmi

Fresh entrepreneur(23). MD @ MiU Marketing. The Netherlands. Marketing 3.0. Psychology. Cognitive creator. Our mission is to serve the human being in the consumer. We help businesses appeal to the true belongings and fears of their customers. http://on.fb.me/miufb http://www.miumarketing.nl

Latest posts of Nawaz Kazmi

How Rio brought my sister transmedial happiness

Tweet

by Nawaz Kazmi on June 27, 2011in the categories Activation, ConversationsNo Comments

I took my sister Fiza (7) to the movies last week. Actually, she dragged me to it. A couple of weeks ago, she started asking me if I could take her to Rio, a movie by the makers of Ice Age. The whole experience, since she first got introduced to the movie, made her happy, even excited. Marketing had a great share in this. Here’s how they did it.
Read more »

Tweet
Why social media are not like health club memberships

Tweet

by Nawaz Kazmi on May 30, 2011in the categories BrandingNo Comments

And why social media are more like restaurants

As I mentioned in my last post “Why being nice to your customers is not enough”, I visited a trendsetting Italian restaurant near Leiden the other day. The restaurant was great; however it didn’t embrace social media yet. So I had a chat with the owner and told him how I could help him exploit the online opportunities. Then he explained me how he thought about it:

“Social media marketing is like sports, you have to make a start before you get into your rhythm. The first step is to sign a contract at a health club, for instance. But that’s not enough. You need to take action. Then slowly, you will turn it into a habit. And then you turn into an aficionada and may find yourself going there every single day.”
Read more »

Tweet
Why being nice to your customers is not enough

Tweet

by Nawaz Kazmi on May 9, 2011in the categories Conversations, Skills4 Comments

And why you should also pay attention to people you pay

A few weeks ago, I had a drink with a couple of friends at a trendsetting Italian restaurant near Leiden, a town in the Netherlands. The beverages were great and so was the staff. I had a little chat with the guy who seemed (and appeared) to be the owner. He told me they were about to open two more spots very soon. The man was enjoying the chat and was very polite, like a proper host. Later, when I arrived home, I screened their online activities, but sadly enough: apart from a simple website, they did nothing. I decided to mail the owner, to tell him I wanted to help him seize the opportunities of the land called Internet. I was happy to receive his positive reply after a couple of days and he left me his number. So I gave him a ring.
Read more »

Tweet
Why the hostess had to tell me why

Tweet

by Nawaz Kazmi on May 3, 2011in the categories Conversations, SkillsNo Comments

A couple of weeks ago I was planning for a relaxation day. I booked an arrangement at a wellness center including a hot stone massage. You know the feeling it gives you, right? The joy starts while only thinking about it. So what would you do when the hostess at the wellness center sends you an e-mail, telling you your booking needs to be rescheduled?
Read more »

Tweet