Matthijs van den Broek

Latest posts of Matthijs van den Broek

• Help, technology is overtaking my life!

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  by Matthijs van den Broek on April 30, 2012in the categories Conversations, Social WebNo Comments

  Many consumers worldwide appeear to be worried that technology is overtaking their lives, according to recent report by Euro RSCG Worldwide (This Digital Life, via MC).  in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers and mainstream consumers (84% of the sample), the study finds that 59% of the former, and 62% of the latter are concerned about society’s addiction to or over-reliance on technology.

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• 62% of Fortune 500 companies have active corporate Twitter accounts [Infographic]

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  by Matthijs van den Broek on April 20, 2012in the categories Social WebNo Comments

  Social media can and maybe should be seen as the greatest platforms to use to bring consumers into the boardroom on your road to becoming a conversation company (see: “Social Media as a perfect partner for the Conversation Company“). Search results are these days highly influenced by social media content, blogs still rank high in search engines because of their dynamic content. The question that the Center for Marketing Research at the University of Massachusetts Dartmouth asked was: How are all these developments affecting the marketing strategies of Fortune 500 companies? The infographic we share below, made by GoGolf, covers the latest social media presence data of Fortune 500 companies (2011 list, 2012 coming up).

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• Scott Monty: How Ford engages customers with social media

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  by Matthijs van den Broek on April 11, 2012in the categories Conversations, Social WebNo Comments

  We’ve written about the social media efforts of Ford at this blog before, and we will probably continue to do so, because the  social media efforts at Ford are being managed by a very interesting person, Scott Monty. Michael Stelzner, who’s doing an amazing job as the founder and main contributor to SocialMediaExaminer, recently interviewed Monty and published the video on his website. Check it out below, find out how Ford engages customers via social media!

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• Eloqua: From Content to Customer

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  by Matthijs van den Broek on April 5, 2012in the categories ConversationsNo Comments

  In the mid of February, Steven’s released a new 6 step approach on content marketing, we’ve published a lot of articles about this topic and the presentation, and we received a lot of great feedback, views, clicks and comments. Thank you all for that. In the meantime, we’d like to take the opportunity to focus your attention on another (beautifully designed) paper on content marketing, that you really must take a look at. Check it out below:

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• Time flies on social media and Google+ must hurry

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  by Matthijs van den Broek on March 26, 2012in the categories Social WebNo Comments

  Analysis by The Wall Street Journal: “It turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc., which is preparing for a massive initial public offering. New data from research firm comScore Inc. shows that Google+ users are signing up—but then not doing much there.” Ouch…

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