Erik van Roekel

Latest posts of Erik van Roekel

• Brian Solis’ Little Blue Book of Social Transformation

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  by Erik van Roekel on January 14, 2013in the categories Branding, co-creation, Conversations, social business, webcareNo Comments

  Social Media and top executives. Most of the times a tough combination. Executives for the most part don’t get social media. They’re focused on the overall goals of the organization and don’t have a feeling with new media, technology etc. If you want to convice them, you need to talk their language. You need to show them how social contributes to the company goals. Salesforce and Brian Solis of Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media, resulting in an interesting free guide called The Little Blue Book For Social Transformation. A guide that can help you to convince your management and take the first (or next) step towards a social enterprise.

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• The State of Corporate Social Programs

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  by Erik van Roekel on September 11, 2012in the categories Conversations, Social WebNo Comments

  Spredfast, a social business software provider for corporate social media management, released the first Social Engagement Index Benchmark Report to highlight key social media trends across the brand and to help companies assess the success of their social media programs against their peers. With data from 154 companies the report gives quantitative insights into the structure, configuration, and social activities.

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• The Strategy of Super Bowl’s Social Media Command Center

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  by Erik van Roekel on February 3, 2012in the categories Conversations, Social Web1 Comment

  Last year I wrote a large article about Social Media Command Centers or Listening Centers. Somehow a center like that seems to be the holy grail for any Social Media Manager. So David Armano pushed the alarm button last week with this article. I totally agree with him on that. But based on a thorough strategy a Social Media Command Center can deliver huge added value. For example during the Super Bowl 2012.

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• The Social Strategy Map: Stop playing with social media like a child

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  by Erik van Roekel on January 27, 2012in the categories Activation, Conversations, Skills, Social Web3 Comments

  Kevin Dean [@kevinjdean], Chief Social Strategist at CrushIQ, modified the strategy map concept to work for social media marketing. A nice concept to understand the direct link that social media and consumer engagement have to an organization’s financial objectives. And also a concept that… will urge you to stop playing with Social Media like a child.

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• Altimeter 2012 report Social Media Management Systems

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  by Erik van Roekel on January 10, 2012in the categories Conversations, Reviews, Social WebNo Comments

  Last year I wrote this blogpost: “Social Media Tools & Listening Centers“. It became one of the Conversation Management Top stories of 2011, that is always a great honor . Yesterday Jeremiah Owyang (Altimeter Group, follow him on Twitter) published an interesting report: A Strategy for Managing Social Media Proliferation. A perfect match with the article I wrote and a must read if you are wondering right now what kind of social media tools you should buy or use.

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