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Erik van Roekel

Erik has a background in product management & marketing of financial services. He works for ING Group, was one of the driving forces behind the social media strategy of ING in The Netherlands and co-founder/coordinator of the Dutch ING Webcare Team. An official team that is active in social media on behalf of ING and helps customers with questions or complains. Today Erik is working for ING Group and involved in social media on international level. His postings represent his own opinion and don't necessarily represent ING. Erik is also editor at a big dutch blog about Interactive Marketing. He has a passion for social media in general and online interaction with customers. More info also at my Google profile.