Erik van Roekel

Latest posts of Erik van Roekel

• The Strategy of Super Bowl’s Social Media Command Center

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  by Erik van Roekel on February 3, 2012in the categories Conversations, Social Web1 Comment

  Last year I wrote a large article about Social Media Command Centers or Listening Centers. Somehow a center like that seems to be the holy grail for any Social Media Manager. So David Armano pushed the alarm button last week with this article. I totally agree with him on that. But based on a thorough strategy a Social Media Command Center can deliver huge added value. For example during the Super Bowl 2012.

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• The Social Strategy Map: Stop playing with social media like a child

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  by Erik van Roekel on January 27, 2012in the categories Activation, Conversations, Skills, Social Web3 Comments

  Kevin Dean [@kevinjdean], Chief Social Strategist at CrushIQ, modified the strategy map concept to work for social media marketing. A nice concept to understand the direct link that social media and consumer engagement have to an organization’s financial objectives. And also a concept that… will urge you to stop playing with Social Media like a child.

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• Altimeter 2012 report Social Media Management Systems

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  by Erik van Roekel on January 10, 2012in the categories Conversations, Reviews, Social WebNo Comments

  Last year I wrote this blogpost: “Social Media Tools & Listening Centers“. It became one of the Conversation Management Top stories of 2011, that is always a great honor . Yesterday Jeremiah Owyang (Altimeter Group, follow him on Twitter) published an interesting report: A Strategy for Managing Social Media Proliferation. A perfect match with the article I wrote and a must read if you are wondering right now what kind of social media tools you should buy or use.

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• Forget the six degrees of separation!

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  by Erik van Roekel on November 22, 2011in the categories Conversations, Social Web1 Comment

  Remember the idea of Six degrees of separation the idea that everyone is on average approximately six steps away from any other person on Earth? Well forget it! Earlier this year Facebook  examined all 721 million active Facebook users (more than 10% of the global population) with 69 billion friendships among them. And came up with a new calculation.

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• Stories.twitter.com the stories behind the tweets

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  by Erik van Roekel on November 2, 2011in the categories Conversations, Social WebNo Comments

  Yesterday Twitter launched stories.twitter.com a nice site with the stories behind the 140 characters. Personal experiences, the humanity behind the virtual connections.

  Every month Twitter will curate a selection of new Twitter Stories. And you can help.

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