Editorial team

Latest posts of Editorial team

• 2012: In the eye of the stakeholder

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  by Editorial team on February 2, 2012in the categories OpinionNo Comments

  The World Economic Forum, that held its annual meeting in Davos end of January, declared the growing rebellion of young people without a future a bigger risk to global society than climate change. Movements such as the Arab spring, the Indignados in Europe and Occupy Wall Street in the US are mentioned in one breath. Rather strange, considering that “The Protester” was named Person of the Year 2011 by TIME Magazine.

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• A campaign full of stories

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  by Editorial team on January 10, 2012in the categories ConversationsNo Comments

  This spring, the team of classifieds website 2dehands.be took a close look at the results of the Brand Tracking survey undertaken by InSites Consulting. The good news: we have a very loyal and enthusiastic public and a large group of brand ambassadors. On the other hand, a lot still has to be done on brand awareness. 2dehands.be is already the most popular website, but we still must let people hear more from us.

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• MI:7 – The Marketing Agenda 2012 – 2017

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  by Editorial team on November 4, 2011in the categories Conversations, Social WebNo Comments

  The Belgian Marketing Foundation recently interviewed leading marketers about the key trends that will mark the commercial radar screen in the next five years. Being one of their recent Master Marketers – a prestigious nomination in Belgium and one I a proud of – I was one of the interviewees. While reviewing my notes, I inadvertently thought about the new Mission Impossible movie series. MI:4 is about to be launched in the movie theatres worldwide. The Ghost Protocol will again star – for the last time, apparently – Tom Cruise.

  This blogpost is written by Prof. dr. Rudy K. Moenaert (TiasNimbas Business School & Vision2B).

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• Club Brugge’s Conversation Manager: Facing the difficulties

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  by Editorial team on October 31, 2011in the categories Conversations, Skills1 Comment

  Last week the following tweet appeared in my feed: “Club Brugge is looking for a conversation manager.” All kinds of emotions struck me.  As a long time fan: joy and pride. As a new media consultant: excitement.  As a combination of both: even more excitement. Would this be the first step that makes the rather conservative football world realize what great things they can achieve by using new media? Could this be the right moment?

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• My 7 golden rules of blogging

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  by Editorial team on September 13, 2011in the categories Conversations, Social Web3 Comments

  A while ago Matthijs (Insites Consulting’s Conversation Manager) wrote a short article about 7 reasons why blogs fail. Although these reasons are completely true I’m more interested in the reasons why some blogs succeed where most of them fail. As a blogging enthusiast for a while I’ll give you my 7 golden rules of blogging for all those who want to start an own blog. I don’t claim it’s the only way to succeed with blogging but I do know from my own experience these rules work.

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