The State of Corporate Social Programs

by Erik van Roekel on September 11, 2012in the categories Conversations, Social Web10 Comments

Spredfast, a social business software provider for corporate social media management, released the first Social Engagement Index Benchmark Report to highlight key social media trends across the brand and to help companies assess the success of their social media programs against their peers. With data from 154 companies the report gives quantitative insights into the structure, configuration, and social activities.

Commitment to social business

Companies of all sizes are active on social channels and are at different stages in the development of more sophisticated social programs. Spredfast categorized the 154 companies into three distinct segments with similar levels of internal and external engagement: Activating, Expanding, and Proliferating.

First conclusion? A brand’s level of social engagement is more influenced by its commitment to social business than its size.

The report is full of data and nice insights. So take the time to read it, but here are the key trends across the industry:

  • Social media is no longer one person’s or one team’s job.
    On average, 29 people are participating in social programs across 11 business groups and 51 social accounts! No more one social champion or social media team that “owns” all social activity. The trend is to activate more people within several departments to have more targeted, relevant conversations. Did I say Conversation Company? ;-)
  • Social is allowing companies to communicate directly with an “opted in” network.
    Companies have an average social network size of 1.8 million people, potentially reaching 47 million impressions over one quarter. Pair the increasing pace of audience acquisition with a high level of activity, and brands are increasing the chances of being seen in coveted news feeds.
  • Publishing is heavier on Twitter, engagement is higher on Facebook.
    Companies publish nearly three times as often on Twitter compared Facebook, but Facebook yields 9x the engagement for each message published. But don’t jump to the conclusion. Some brands found the opposite! So dive into your company objectives, your industry and audience and decide which social network would perform the best for your company.
  • Corporate social programs are multi-channel, requiring employees to participate in multiple roles.
    It’s not about adopting one network. Companies are using at least 3 social networks and assign up several employees to have the the right people with the right and optimize the engagement in the best way.

Key areas of opportunities for social brands.

Based to the research to the report gives several opportunities for brands:

  • Delivering More, Quality Content.
    Not an eye-opener but companies that deliver engaging content and messages  will reap benefits in the form of a more highly engaged audience.
  • Uncovering Contextual Learnings from Social Activity
    Engagement is exciting. But really understand why a case has a high engagement rate is key for optimizing your future content. Always ask yourself why was this engaging content?
  • Understanding Social Network Utility
    Some industries represented in this report saw greater engagement across Twitter than Facebook. So dive into your company objectives, your industry and audience and decide which social network would perform the best for your company.
  • Segmenting Groups and Users to Focus Efforts
    Expand social beyond the regular marketing or customer service teams and engage subject matter experts in social activity to deliver relevant, interesting content to audiences. Pair the right people with the right channels to give a greater level of focus and personalization of social activity.
  • Opportunity to Convert
    Many companies still report that brand awareness and reputation are leading goals for their social programs. But audience members are willing to leave their social network experience and be led to other information. So companies have the opportunity to link to corporate websites, landing pages etc. to inform and convert through subsequent actions.

A free copy of the 30-page report can be requested at Spredfast.

10 Responses to The State of Corporate Social Programs

  1. So, if you are really looking forward to get rid of all your
    skin problems in a natural way, get all solutions on. Prepare a paste of gram (Cicer arietinum) flour in raw milk.
    This will cause the hair to stretch and finally break.

    Also visit my site :: clarisonic skin care system discount

  2. Here are some of the biggest mistakes you can make and why you should do everything you can to
    avoid them. They are tasked with bringing order to your life in particular and society
    in general. As we mentioned in the open, all an entrepreneur
    needs these days is a smartphone, a computer and a printer (and truthfully the last one is completely optional).

    The internet is now the most powerful business medium ever created and is essential in building any
    network marketing business. Where can they find the time to
    interact with their fans on these social networking sites.
    This can annoy your readers and cause them to not want to visit your site, especially if you’re always
    bombarding them with messages. Are they getting the information from the social networking sites.
    The following are some tips to maximize visitors to a Facebook page:
    . Make it easier for readers to subscribe to you via e-mail.
    Tap right into what people around you want to have,
    or whatever they secretly wish to know in relation to art.

    Visit my web site :: delray beach internet marketing consultant

  3. Teaching accountancy can be equally another job path
    we could think about. Chances are you’ll in all
    probability be supplied a wordpress theme that simplifies the method.
    t have to ship goods and many other troubles you don.

    Here is my page … Boca raton colorado

  4. It contains antioxidants and brightens dark
    circles under the eyes. Once you have pared down your list to include those
    doctors who are trustworthy and capable of performing
    the procedure you need, start calling these offices to set up consultations.
    Do not be surprised if you do not want to eat much the first day.

    My weblog store optical greenpoint brooklyn

  5. Site traffic grew and the company expanded into selling hobby kits for many of the products.
    Some of the most common goals of Social Media are increasing
    positive feelings about a brand, and reaching new audiences through your follower’s networks.

    The phone provides vibration and ring alert types,
    with the ability to utilise MP3 ring tones as a further means to individualise the handset.
    So now, for a month, we’re up to $1150-$10,350 in work hours that has been spent on social networking.
    It is possible to build a fan page upon Fb and also invite your followers, publish your music and also talk about your thoughts with them.

    Expectations are sort of like chains when they’re
    not met, they’ll only bring you down. In addition a speakerphone is provided which offers hands-free communication.
    It seems these changes in marketing are coming faster than many can keep
    up with. 1) GET A LIST: Our sample social media marketing plan begins with creating a list of 100 or more Network Marketing companies.

    The author writes across a variety of subjects and has been known to
    write extensively about <.

    my web blog – huntington beach
    pier

  6. If you do not write well, consider hiring a writer to create the copy for this article.
    If they like what they read, they will often share it with others, resulting in viral marketing.
    In today’s world, managing a social media campaign is a full-time job and that
    means that you have to have someone who is keeping
    an eye on what people are saying in the comments section of your post.
    But there’s still time to catch up and transform
    your ‘anti-social’ business into a social networking success by implementing basic techniques to get your business in the groove.
    Chances are, they already have a page on there and
    will be happy to add you as a friend. With over 1 billion people using the site, Facebook is a great
    tool to grow your customer base and reach new consumers.
    The five points mentioned will help improve
    the company’s reputation, credibility and brand or product awareness.

    Ask employees to keep their work lives out of their social media profiles.
    Use of these platforms alone would be considered ‘Social Media Marketing 1.
    Social networking has come a long way from the days of My – Space, which was seemingly used exclusively
    by teenagers, or Facebook, which was believed to be exclusive to college
    students.

    Feel free to surf to my weblog :: boca raton internet marketing resources

  7. Plastic surgery has become immensely popular in the last few years.
    In 2009, men undergoing some sort of cosmetic surgery
    procedure rose eight percent. The physical and external benefits are very obvious.

    Feel free to visit my website: facial plastic surgeon vancouver

  8. You can repeat this 6 – 7 times once or twice a day.

    Because these supplements do not contain harsh chemicals,
    it can be used over time without causing long-term side effects.

    Biotin works as an anti aging agent and helps to produce keratin in preventing gray hair and hair loss.

    my web blog … skin care products for acne

  9. Avoid conditioners with sulfates and keep one protein based conditioner at hand whenever you experience excessive shedding, breakage and lost
    moisture. Having a well hydrated body is
    a sure way of having your energy levels high at all times.
    This will cause the hair to stretch and finally break.

    my weblog Obagi products for Sale online

  10. Am I going to have some places darker than the others because of the
    way I put on that lotion stuff. We all know how dangerous it becomes when anything
    catches fire. But for the best kind of advice, one ought to take a trip to
    the local pharmacy and see which one is going to suit your
    own skin, as pharmacists tend to know this better. If you are into
    cellular tanning, there are devices with highly effective converters but light and portable.
    * Cleanse your skin properly and dry it from a clean towel.
    There are several renowned cosmetic companies in the market, making new
    tanning products introductions each day. For the pleasure, oriented
    individual, the sun offers the beauty of nature at its finest.
    You can end up with a dirty looking result as the tanner doesn’t absorb so well
    in that area. Sun, sand, and saltwater may
    not be the ideal hair treatment, yet women seem to walk the
    beaches with perfect, tousled locks. Fake Bake Tanning Lotion is the most talked about
    sunless tanning product.

    my website – rimmel fake tan

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>