Eloqua: From Content to Customer

by Matthijs van den Broek on April 5, 2012in the categories ConversationsNo Comments

In the mid of February, Steven’s released a new 6 step approach on content marketing, we’ve published a lot of articles about this topic and the presentation, and we received a lot of great feedback, views, clicks and comments. Thank you all for that. In the meantime, we’d like to take the opportunity to focus your attention on another (beautifully designed) paper on content marketing, that you really must take a look at. Check it out below:

From Content to Customer by Eloqua & JESS3
View more presentations from Eloqua

I especially like the way they’ve devided your potential audience into three clusters: suspects, prospects and leads. I also can only adhere to the 2 golden rules on slide 32. Don’t interrupt the conversation with wrong stage content and No Master Calendar = Chaos. In my daily work, looking back and forward, I used this rules everyday and I will continue to do so ;)

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