Twitter more engaging than Facebook

by Matthijs van den Broek on June 15, 2011in the categories Social Web2 Comments

Twitter users are more mobile than other social media users (on Facebook, LinkedIn). Forty-three percent of Twitter users access Twitter via phone and 9% access Twitter via tablet. Ok, so Twitter users are geeky early adopters, right? Even more interesting: 56% of those who follow a brand on Twitter indicated they are “more likely” to make a purchase of the brand’s products compared to a 47% lift for those who “Like” a brand on Facebook. These results come from a research done by Compete, via MarketingCharts.

According to Compete, this is further evidence that marketers can drive ROI with Twitter by engaging followers through compelling content. Yes, it’s about content. And yes, Twitter is not just the virtual copy of bartalk. It’s an engaging platform, we’ve said so before and will continue to do so. Take a look at this chart:

Twitter followers are much more likely to use the microblogging platform for “updates on future products” (84% to 60%). Clearly, Compete writes, Twitter is viewed as a medium in which consumers can directly communicate with the stewards of the brands they are most interested in.

2 Responses to Twitter more engaging than Facebook

  1. Pingback: Join the Ultimate Twitter Study 2 | The Conversation Manager

  2. Junita Sorrentino says:

    Microblogging; it may sound small due to the “micro” word; but I tell you; it’s one of the giants on the internet when it comes to traffic, promotion and sales for your blog. You must know which microblogs can give you the best benefit. Without even visiting the web-page, a good Keyword Analyzer will have a module that will tell you whether or not links on the page use “NoFollow” tags. This lets you avoid you from wasting your time on building links from sources where you receive no search engine benefits. It’s otherwise known as Follow or No follow.’.”,

    So long
    <http://caramoan.ph/

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>