Brian Solis: How to build adaptive social business cases

by Matthijs van den Broek on June 9, 2011in the categories Social WebNo Comments

“How Social Customer Service Benefits the Entire Company”, “Calculating ROI for Social Customer Service” and: “How to Build a Business Case for Social Customer Service”. Probably questions many of you like to see answered, not? Brian Solis did just that (although he’s only the messenger here), in cooperation with  Dr. Natalie Petouhoff working on behalf of Salesforce.com.

Petouhoff  made three video’s in which she answers the questions mentioned in the introduction of this blogpost. Take a look at them beneath: watch and learn. If Oliver Blanchard (see one of the comments he’s made to the original article of Brian Solis) says the video’s aren’t BS, they probably aren’t!

Video: “How Social Customer Service Benefits the Entire Company

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