20% of the tweets by Dutch speaking Twitter users is in English

by Steven Van Belleghem on October 8, 2010in the categories Social WebNo Comments

The Twitter study that we recently conducted showed us that 20% of all tweets by Dutch speaking people are in English. English seems to become the common social media language. It makes sense of course: our followers are speaking different languages, so if they need to understand us, there is only one way: tweet in English!

It’s learning for brands and companies, I think. Even your brand is only operating in the Dutch/Flemish market, it becomes important to follow English conversations as well from people living in your market. Next to that: Twitter has no geographical boundaries. We should start to question the regional organizational structure of many companies. Still, a lot of companies try to control communication flows between different markets. Well…good luck!

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