Last Friday I was home late, did not have dinner yet. So, I decided to stop at my favorite fries place in Knesselare (BE). I had to wait in line a few minutes and had the chance to talk to the guy that owns this place. I was amazed by his passion for his job.

He was doing research for the ideal size of his fries, doing experiments making them 1mm less thick. He was wondering what this would do to the taste, his energy bill and the level of fat. Next to that, he told me he screened all of the possible suppliers and checked them on their passion. He only wants to work with suppliers who are passionate about snacks & fries. If he feels they are ‘just doing their job’, he feels they’re worthless because they don’t help him in improving his quality and his offering.

To be honest, I was so impressed by his passion towards fries that I became a huge fan. Maybe it’s no coincidence that there are only 2 fries places left in my town. A few went out of business since he started and the other remaining one…well, I don’t see that many people there as well.

I’m convinced that his clients feel (maybe implicit) his passion and are charmed by it. Passion sells, passion creates stories and passion makes a business successful.